Publisher Marketing

Special-Interest! compiles individual, tailor-made marketing and sales promotion concepts, which are implemented efficiently and reliably.

• Discussion of various product activities
  such as gimmicks, wrappers, reader competitions, coupons, mag-in-mag, posters etc.
  
• Organisation of sales promotion activities
  such as window/display bookings, poster campaigns, dealer competitions, display competitions etc.
  
• Dealer information and placement tips
  
• Reader surveys
  
• Improvement of customer distribution lists
  
• Cover page improvement
  
• Events: e.g. retailer trade fairs and special conferences
  
• PR: Press work in special-interest press